Oh My Glasses was created through the transformation of a long-standing optical retailer formerly known as Kenya Optical Company. While the business had strong recognition in the market, its identity felt outdated and struggled to resonate with newer generations of customers.
Our goal was to reimagine the brand into something modern, welcoming, and memorable, while maintaining the credibility expected from a professional optical retailer.
The result was Oh My Glasses — a playful yet refined brand that feels approachable, visually distinctive, and aligned with a broader and younger audience.
The project involved designing a dedicated landing experience, product range pages, marketing collateral, and large-format advertising, ensuring the brand was consistently represented across both digital and physical touchpoints.
The result was a cohesive design framework that helps communicate reliability, engineering credibility, and the scale of the Foton product range.
Kenya Optical Company had built a reputation over many years, but the visual identity no longer reflected the evolving market.
The brand faced several challenges:
• A traditional name and identity that felt overly formal for modern consumers
• A dated logo that lacked personality and memorability
• No consistent visual language across marketing materials
• Difficulty connecting with younger customers and families
The brand needed more than a refresh — it required a complete repositioning that would make it feel relevant, engaging, and visually cohesive.
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We introduced Oh My Glasses, a name and identity designed to feel energetic, friendly, and easy to remember.
The rebrand focused on creating a system that balanced professional credibility with modern personality, ensuring the brand would appeal to both existing customers and new audiences.
A bold and playful logo inspired by glasses, combining simple shapes with expressive character. The icon creates instant recognition while remaining clean and scalable across digital and physical platforms.
The visual palette shifted from darker corporate tones to a lighter and more approachable scheme, featuring warm neutral beige and soft grey. This creates a calm, modern aesthetic that feels stylish while maintaining professionalism.
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Modern, confident typography was selected to improve readability and strengthen brand presence across signage, digital content, and marketing materials.
To further strengthen brand personality, we developed a custom owl mascot.
The owl symbolises wisdom, clarity, and vision — values closely tied to optical care. Multiple variations of the mascot were designed with different glasses styles, representing diverse customer groups including men, women, and children.
Beyond visual appeal, the mascot adds a friendly and memorable element to marketing campaigns, helping the brand connect with families and younger audiences.
The rebrand extended across all customer touchpoints to ensure consistency and recognisability.
This included:
• Social media design templates
• Marketing campaigns and promotional materials
• Store branding elements
• Product-focused visual assets
The new system allows the brand to maintain a cohesive and engaging identity across both digital platforms and physical retail environments.
Pixleo is a digital design agency building bold brands through strategy, creativity, and pixel-perfect execution.
© 2026 | All rights reserved by Pixleo
© 2026 | Alrights reserved by Pixleo
